Real stories.
In focus.
SÃO PAULO · ILHABELA
LONDON · MADRID · LISBON
Every story is already in the air, like dust in a beam of light. We find the light that makes it visible, and turn it into films people feel, remember and know are yours.
VIEW OUR WORK ↓Selected
work
Documentaries, brand stories, web series and live coverage. Shot by people, on real glass.
01CHAMA — ME CHAMA QUE EU VOUBRAND FILM
DIRECTION & SCRIPT CAETANO DE PÁDUA · DOP CAETANO DE PÁDUA & DU SALDANHA · EP VITOR NASTARI · WITH REDDOOR AGENCY & FLOW PRODUCTION · WATCH ↗
02HEINEKEN & UEFA CHAMPIONS LEAGUE — THE TROPHY TOUREVENT FILM
DIRECTION & SCRIPT CAETANO DE PÁDUA · DOP CAETANO DE PÁDUA & VITOR NASTARI · EP VITOR NASTARI · WITH REDDOOR AGENCY & FLOW PRODUCTION · WATCH ↗
03HEINEKEN 0.0 — PLAYER 0.0BRAND EXPERIENCE
DIRECTION & SCRIPT CAETANO DE PÁDUA · DOP VITOR NASTARI · EP VITOR NASTARI · WITH REDDOOR AGENCY & FLOW PRODUCTION · WATCH ↗
04DANONE MASTERBRAND FILM
DIRECTION & SCRIPT CAETANO DE PÁDUA · DOP VITOR NASTARI · EP CARLOS KIWI TAVARES · WITH REDDOOR AGENCY & FLOW PRODUCTION · WATCH ↗
05HEINEKEN 0.0 — THE FINISH LINE RUNLIVE COVERAGE
DIRECTION & SCRIPT CAETANO DE PÁDUA · DOP CAETANO DE PÁDUA & VITOR NASTARI · EP CAETANO DE PÁDUA · WITH REDDOOR AGENCY & FLOW PRODUCTION · WATCH ↗
05 FILMS · SCROLL →ALL WORK ↗
WHAT WE DOFIVE WAYS IN
Cinema
DOCUMENTARIES, DOCU-SERIES AND SHORT FILMS. HUMAN STORIES, HUMAN CREWS, 100% CAMERA.
Brand stories
BRAND FILMS AND WEB SERIES FOR BRANDS WITH SOMETHING TO SAY. WRITTEN WITH AGENCY DISCIPLINE.
Coverage
LIVE EVENTS, BEHIND THE SCENES AND B-ROLL, SHOT LIKE CINEMA AND DELIVERED AT EVENT SPEED.
Photography
CAMPAIGN, PORTRAIT AND EDITORIAL STILLS WITH THE SAME EYE, OFTEN IN THE SAME SHOOT DAY.
AI FILM · GENERATED IMAGERY
Google Cloud
Meet the Moment DIRECTION & SCRIPT CAETANO DE PÁDUA & VINÍCIUS VEÇOSO · AI DOP CAETANO DE PÁDUA & VINÍCIUS ABDO · WITH REDDOOR AGENCY WATCH ON YOUTUBE ↗
Meet the Moment DIRECTION & SCRIPT CAETANO DE PÁDUA & VINÍCIUS VEÇOSO · AI DOP CAETANO DE PÁDUA & VINÍCIUS ABDO · WITH REDDOOR AGENCY WATCH ON YOUTUBE ↗
BRANDS & CLIENTSSELECTED
The frame
they trusted.
TALENTS, COLLABS & TEAMSBUILT PER FILM
One director
The right crew
Focusdust is led by director Caetano de Padua, after twenty years leading creative in advertising. For each film we build the crew that fits your scope and your budget. Always people with real credentials and a proven track record.
THE KIND OF PEOPLE ON OUR SETS
Award-winning directors of photography
Feature-film editors and colorists
Sound designers, from opera to Gen Z
Whatever the film calls for
PARTNER STUDIOS
Motion design & animation studioOscar-nominated partner
Advertising production partnerCannes Lions award winner
International documentary partnerFeature studio for BBC and Channel 4
STRUCTURE & GEAROWNED, NOT RENTED
Our own kit
Ready to roll
Owned, rigged and tested. Bigger shoot? We rent to fit.
FULL KIT LIST (PDF) ↗01Cinema camerasSony Cinema Line, full frame and S35, fully rigged
02Support & movementGimbals, drones, carbon tripods with fluid heads, C-stands and professional rigging accessories
03Sony glassProfessional zooms and primes
04Anamorphic, cine & vintage glass7Artisans Vision T1.05 · Meike T2.1 full frame cine · Sirui 1.33x anamorphic · Helios 44 · Takumar · Zeiss Jena, etc.
05Stills and motion, one dayFujifilm, Ricoh and Godox kits
06Light and sound for small setsCOB LEDs, LED panels, modifiers, softboxes · boom mics, wireless, lavaliers, recorders, etc.
07Edit and color in-houseMac Studio workstation, color-calibrated pipeline
WHERE WE SHOOTBASES & PARTNER HUBS
Based in São Paulo and Ilhabela. Ready to shoot from plug-and-play partner hubs in London, Lisbon and Madrid.
São PauloBASE
IlhabelaBASE
LondonPARTNER HUB
LisbonPARTNER HUB
MadridPARTNER HUB
WHY FOCUSDUST
It was always there.
Point a light through a dark room and the air fills with dust. It was always there. It just wasn't in focus.
That's how we see stories. Every brand, place and person already has one. Twenty years on the agency side taught us briefs, budgets and approvals. Going back to the camera taught us patience, light and people. Focusdust is where both meet.
There is another story behind the name, a funnier one. We only tell it in person, usually over coffee before the first shoot. Ask us.
— CAETANO DE PADUA, FOUNDER & DIRECTOR